Add contemporary living to your home with this 98” UHD 4K smart TV from Samsung. The modern Frame design and bezel fit beautifully into your space, with the smart TV designed to look like a picture frame. And, Art Mode means you can access works of art to reflect your personality, all from the Art Store. With a 4K UHD picture, you can experience quality content thanks to 100% colour volume. Plus, the matte display absorbs reflections for a glare-free viewing experience. Equipped with a range of apps and streaming services as well as connection ports, this model becomes the centrepiece in family entertainment.