Take home the ultimate in TV entertainment with Samsung’s 50” QLED 4K smart TV. Direct Full Array technology gives precise, pin-sharp contrast, bright whites, and deep blacks across the screen, so you’ll never miss a moment. The intelligent 4K AI processor boosts every detail, so each frame is optimised to give you breath-taking images from the dark corners of a horror film to a sun-drenched beach. And, thanks to Dolby Atmos Virtual surround sound, you’ll experience audio as if you were in the scene itself. The QE50Q80DATXXU also features ultra-smooth motion, a range of apps and streaming services, and connection options so you can experience content in a new way.