The Neo range from Samsung will transform the way you watch TV. Whether it’s the latest blockbuster or a nature documentary, you’ll fall in love with the QE98QN90DATXXU’s exceptional 98” QLED display. Powered by the NQ4 AI Gen2 processor, colour, detail, brightness as well as next-level sound completely transform all your entertainment. Immerse yourself in cinematic surround sound with Dolby Atmos. Eight TV speakers deliver best-in-class audio whatever you’re watching. Plus, with an ultra-viewing angle and an anti-reflection screen, every seat is the best in the house – day, or night. What’s more, the Tizen operating system offers a range of apps and streaming services while the different connection ports let you link up other devices.